About
Small on purpose. Accountable by design.
Viterium exists because most local businesses are sold marketing they can't evaluate. We took the opposite bet: do the whole job, report the numbers that matter, and let the results decide whether we keep working together.
CEO
Abraham Viteri
- UC Berkeley — Data Science & Economics
- Four years in marketing
- Top 0.01% TikTok Creative Challenge creator
My dad is old school. For years he told me the same thing — that if he could just find someone to run his marketing properly, he could make serious money. I found my way into marketing in college and never left.
I was working as a realtor while I studied, which is where I actually learned this. Marketing isn't a creative exercise, it's a business one. You're bridging a business to its digital storefront, and the only question that matters is whether the phone rings.
Four years on, I run the whole stack — the ads, the site, the search, the tracking. Not because I'm precious about it, but because that's the only way anyone can be held to the number at the end.
How the work gets done
It's me, a bench of UGC creators, and a lot of automation. We've built AI into the editing, the creative production, the monitoring and the build — which is exactly why the pricing is what it is. The judgement stays human. The repetitive work doesn't.
If you've been burned before
You've been burned because you bought from people running a get-rich-quick playbook — over-promise, under-deliver, tell you marketing is easy. Marketing isn't easy. But it works when the systems are right.
I'm not doing this to get rich quick. I want to make you money, so that you can pay me out of it.
Abraham Viteri · CEO
What we hold to
Four things we won't trade away.
- 01
We won't dress up bad performance.
There's a whole industry built on hiding a bad month behind click-through rate and cost per lead. Nice on a slide, useless to you. If the work isn't producing revenue you'll hear that from us before you work it out yourself.
- 02
We'll tell you when it isn't worth it.
Some businesses shouldn't be running paid ads yet — the budget's too thin for the algorithm to learn, or the phone doesn't get answered. We'd rather lose the sale on the first call than take money to prove it.
- 03
One team owns the whole result.
Ads, search and the website are one system. Split them across three vendors and you get three people with an alibi. We build all three, so there's nobody to point at but us.
- 04
No lock-in.
Month to month, seven days' notice. The reason to stay should be that it's working — long contracts exist to protect agencies from the consequences of their own performance.
Get started
Let's find out what your ads should be doing.
A 30-minute call, no deck and no pitch. We look at your numbers and tell you whether we can move them.
No contract to sign on the call. No obligation afterwards.