Dental & orthodontics
Two businesses in one building: the routine patients who fund it and the high-value cases that grow it.
Estimates from accounts we run, rounded down. Your close rate and your market move all three.
How this market buys
Most practices are full of hygiene appointments and short of implants and orthodontic cases. Those are entirely different marketing problems. Routine care is captured — people search for a dentist near them and pick one. High-value work is created, because nobody wakes up having decided on implants; they have been putting it off for years.
That waiting is the whole opportunity. The people who convert best on paid social for cosmetic and restorative work have usually been quietly unhappy for a long time and needed a reason to act now. The ad's job is to make acting feel manageable — usually by shrinking the first step to a consultation rather than a treatment plan.
Patient lifetime value is unusually long. A patient acquired this year may be with the practice for a decade, plus their family. Very few practices price their acquisition cost against that, which is why so many under-invest in marketing while worrying about chair time.
Watch this above everything
Cost per high-value case started
New-patient count flatters a campaign that is filling hygiene slots you would have filled anyway. The number that changes the practice is what a started case costs to acquire.
What we'd do
A campaign for implants and a campaign for a new-patient exam should share nothing — different creative, different offer, different conversion event. Advertising the practice generically gets you the appointments you already had.
For most high-value dentistry the barrier is the number, not the desire. Mentioning monthly options in the ad rather than saving it for the treatment plan moves the yes considerably earlier.
Dental is among the most review-checked categories there is. Volume and recency both matter, and a strong profile lifts the conversion rate of every ad you run.
The mistake we see most
A campaign producing forty new patients looks better than one producing eight — until you notice the eight were implant consultations and the forty were check-ups. Count the work, not the people.
Results
Two clinics with more than 1,500 reviews between them — the kind of reputation that should have been dominating their area. Instead they had a website that barely worked on a phone. Across six months it produced 20 leads between both locations, and not one of them closed.
First 30 days after relaunch
A brand new business starting from nothing — no site, no Google Business Profile, no history — in a market full of established names with a decade of reviews behind them.
First 30 days
“I started with Viterium Digital about 2 months ago and the results have been absolutely amazing. They have sent patients into our clinic without any effort at all from us. They were qualified, they came in, they spent money. It's been absolutely excellent. After trying 17 different marketing companies this is the only one that I can honestly say has truly worked — and it has worked so well that we started with them for our second location.”
Ashley PadgettCFO & Co-Owner, Padgett Medical Center“Abe is obsessed with good results to a fault. You might get texts really late at night because he works really late, but he has that obsessive personality and I think that's why it works so well. He really cares about his work and prides on putting his name on things.”
Pricing
Here is what it costs, on the page, before you speak to anyone. You pay for ad management — the website and the search work are part of it, not extras.
$1,497 per month
$797per month
Everything we do, at the lowest rate we have ever run it for.
Best value
Identical work for $1,203 a month less. Straightforward terms, with no refund attached.
$2,000per month, paid up front
The same work, with your money back if you want it.
Money-back guarantee
Not happy at the end of your first month, for any reason at all? Say so and we return your full management fee. No conditions, nothing to prove, no arguing. Your ad spend went straight to Meta on your own card, so that part was never ours to return.
$500 once, then $50/month
Ads don't make sense at your budget yet, but the website still does. We build it now so it's earning for you before you ever spend on ads.
In every plan
Dental & orthodontics
A 30-minute call, no deck and no pitch. We look at your numbers and tell you whether we can move them.
No contract to sign on the call. No obligation afterwards.