Process
No mystery. No agency theatre.
Every step below has a timeframe and a line saying what we'll need from you. If we ever fall behind one, you'll hear it from us first.
How it works
Five steps. No mystery.
You should know exactly what happens after you say yes, including what we'll need from you and when.
- 01 · DiscoveryDay 1
We look at your numbers before we say a word.
A 30-minute call. What you're spending, what you're getting, and what a job is actually worth to you. If the maths doesn't work, we'll tell you on that call rather than sell you anyway.
From you30 minutes and honest numbers
- 02 · The buildWeek 1–2
We build your website. You don't pay for it.
Fast, mobile-first, and built around one action — getting you contacted. You review it, we adjust it, it goes live. No build fee and no hosting bill while you're a client.
From youYour logo, photos, and a review pass
- 03 · LaunchWeek 2–3
Ads go live with tracking already wired in.
Creative, audiences, and conversion tracking set up before a dollar is spent — so from the first day we know which ad produced which lead, and which lead became a job.
From youAd account access and a budget
- 04 · OptimiseOngoing
We manage it daily and kill what doesn't work.
New creative on a schedule, audiences tested against each other, and budget moved toward whatever is producing booked work. You get a report every month with the four numbers that matter and a plain-English read on what changed.
From youA quick monthly check-in
- 05 · CompoundMonth 2 onward
SEO builds underneath the whole thing.
Technical fixes, local listings, and content aimed at what your customers actually search. Ads bring leads while you're paying. Search keeps bringing them after you stop — that's why it's included.
From youNothing. This one runs in the background.
The obvious question
So what's the catch?
There isn't one, but there is a reason. Three of them, actually — and none of them are charity.
- 01
Ads pointed at a bad site lose money.
Traffic is the easy part. If the page it lands on is slow, confusing, or unreadable on a phone, the budget burns and nobody calls. Fixing that first is the cheapest performance work there is.
- 02
Your results are our results.
We're judged on cost per booked job. Handing you a site we didn't build and can't change would mean accepting a ceiling on our own numbers. So we build it, and we keep it fast.
- 03
It's how we earn the long contract.
Clients stay when the marketing works. Removing the upfront cost gets us to the part where it works, faster. That's the whole trade — no equity, no lock-in, no fine print.
The domain is yours. Always.
The site stays with us while you're a client — that's what lets us build it for nothing. Leave and want to take it with you? We'll agree a price rather than hold it over you. And if you don't own your domain yet, we buy it and put it in your name.
Get started
Let's find out what your ads should be doing.
A 30-minute call, no deck and no pitch. We look at your numbers and tell you whether we can move them.
No contract to sign on the call. No obligation afterwards.