Facebook ads & SEO · Beverly Hills, CA
You can't outspend Beverly Hills. Out-specialize it.
The most saturated aesthetics market in the country, with the most expensive attention. The practices that win here don't try to be everything.
What's costing businesses here
The problems we see in Beverly Hills.
Paying the top of the auction for broad targeting
Generic aesthetics ads here pay the highest prices in the country to reach people comparing dozens of practices. Specificity is the only thing that makes the cost worth it.
Before-and-afters that break two rulebooks
Meta restricts transformation imagery in ads; California's § 651 governs what a results image must be. Practices here get both wrong more publicly than anywhere else.
Luxury clients who never click an ad
High-end homeowners don't respond to promotions. Contractors running discount creative here are paying to be ignored.
The market
What advertising here is actually like.
Beverly Hills is where the aesthetics industry's biggest names are, and patients come from across Los Angeles and beyond to see them. That makes it the hardest room in the country to be noticed in. The auction is expensive because everyone wants the same patient, and the patient has more options than anywhere else.
Budget alone doesn't win it. The practices that break through narrow their focus — one treatment they're known for, one clinician with a following, one patient they're for — and advertise that with total consistency. Broad menus disappear here.
For home services, the market is estates and high-end homes, where a single job is worth a month of work elsewhere and discretion matters as much as skill. These customers rarely respond to a promotion. They respond to a referral, or to something that looks like one.
This is one market where we'll sometimes tell you not to start yet. A budget that works inland can be too thin to learn anything here.
How we'd run it here
Not the same campaign with a different ZIP code.
- 01
One treatment, one name, relentlessly
We'd rather make you the practice known for one thing than one of fifty offering everything. It's the only way the economics work here.
- 02
Results on the page, not in the ad
The ad sells the clinician and the consultation; the consented, unaltered results live on the landing page, where both rulebooks are satisfied.
- 03
Referral-style creative for estates
For luxury home services: portfolio work, discretion and credentials, shown like a recommendation rather than a sale.
Where we'd focus around Beverly Hills
The Flats · Trousdale Estates · Beverly Hills Post Office · Century City · West Hollywood · Bel Air
Not on the list? We target by drive time, not city limits — tell us where your customers are.
More on Los Angeles CountyStrongest fit
- Aesthetics
- Med spas
- Weight loss clinics
- Remodeling
- Landscaping
Questions from Beverly Hills
- Is it worth advertising a med spa in Beverly Hills?
- Only with a clear specialty and enough budget to learn. Broad campaigns here are the most expensive way to lose money in aesthetics.
- Can I use before-and-after photos in my ads?
- Mostly not in the ad itself — Meta restricts them. Use them on your own page, genuine and unaltered, with the consent that covers it.
Padgett Medical Center
Weight loss clinics · Ocala & Tampa, FL
150 leads in the first month · 54 appointments booked · 36 new patients
First 30 days after relaunch
First Call Plumbing & Restoration
Plumbing · Inland Empire, CA
$13,000 revenue in month one
First 30 days
Read more about this market
What we run in Beverly Hills
Beverly Hills
Let's look at your numbers.
A 30-minute call, no deck and no pitch. We look at your numbers and tell you whether we can move them.
No contract to sign on the call. No obligation afterwards.