Facebook ads & SEO · The Hamptons, NY
The owner is in Manhattan. The buyer is the house manager.
Many Hamptons homes sit empty most of the year. The person hiring you is often a caretaker or property manager — and the work has to be done before Memorial Day.
What's costing businesses here
The problems we see in The Hamptons.
Selling to someone who isn't the owner
House managers and property firms choose contractors on reliability. Ads aimed at homeowners often never reach the person deciding.
The pre-season crunch
Every owner wants everything done by Memorial Day. Contractors who aren't booked by spring miss the year's most valuable window.
Summer clinics competing with Manhattan
Seasonal residents bring their city practitioners with them. Local med spas have a few months to win them.
The market
What advertising here is actually like.
The Hamptons run on a hard calendar. Between Memorial Day and Labor Day the population swells with second-home owners and guests; the rest of the year, many houses sit empty. Contractors and landscapers live by that calendar — everything has to be finished, opened and perfect before the season, and the biggest projects happen while the owners are away.
That changes who the customer is. For a lot of estates the decision-maker isn't the owner but a house manager, caretaker or property management firm, and they hire on reliability, discretion and not having to chase anyone. Everyone else on Montauk Highway's morning "trade parade" is competing for the same small group.
In summer, demand for aesthetics and wellness arrives with the crowd. Practitioners follow their Manhattan clients east, and the local market has to compete with them for a few very valuable months. Home improvement contractors here need a Suffolk County license.
How we'd run it here
Not the same campaign with a different ZIP code.
- 01
Campaigns for house managers
Targeting property managers and caretakers with what they care about: reliability, communication and work finished on time.
- 02
Book the spring before the spring
Pre-season campaigns in winter, when owners are planning from the city and the calendar is still open.
- 03
A summer-only clinic push
For aesthetics: a campaign that launches before the season, targets seasonal residents, and stops when they leave.
Where we'd focus around The Hamptons
Southampton · East Hampton · Bridgehampton · Sag Harbor · Montauk · Westhampton Beach · Amagansett
Not on the list? We target by drive time, not city limits — tell us where your customers are.
We run New York accounts from Chino, California. Kickoffs and reviews are on video; the ad auction doesn't care where the agency sits.
Strongest fit
- Landscaping
- Remodeling
- HVAC
- Med spas
- Aesthetics
Questions from The Hamptons
- When should Hamptons contractors advertise?
- In winter, while owners plan the season from the city. By spring, the best crews are already booked.
- Who actually hires contractors for Hamptons estates?
- Often a house manager, caretaker or property firm rather than the owner — so that's who the ads need to reach.
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Let's look at your numbers.
A 30-minute call, no deck and no pitch. We look at your numbers and tell you whether we can move them.
No contract to sign on the call. No obligation afterwards.