Facebook ads & SEO · Fort Lauderdale, FL
Every coastal condo board is now a buyer.
Florida's post-Surfside condo law turned aging towers into a steady stream of inspection, repair and reserve work. Fort Lauderdale's coast is full of them.
What's costing businesses here
The problems we see in Fort Lauderdale.
Selling to a board, not a homeowner
Condo associations decide by committee, with owners watching the cost. Ads built for single homeowners don't reach — or persuade — the people deciding.
Associations shopping on fear of assessments
Owners facing large special assessments are anxious about the bill. Contractors who can't explain the scope clearly lose to ones who can.
Clinic ads that ignore the community
Generic creative misses a market where local identity matters. Practices that visibly belong to Fort Lauderdale do better.
The market
What advertising here is actually like.
After the Champlain Towers collapse in Surfside, Florida passed SB 4-D in 2022. Condo and co-op buildings three stories or taller now need milestone structural inspections — at 25 years for buildings within three miles of the coast — and associations must fund the reserves those studies call for, with no more waiving them. Fort Lauderdale's beachfront is lined with buildings that qualify.
That has created a new kind of customer: the condo board. Associations are facing large repair projects and special assessments, and they're choosing contractors carefully, with an owner base that scrutinizes every invoice. A contractor who understands that process has a real edge.
Beyond the towers, Fort Lauderdale is a boating city, a strong LGBTQ community centered on Wilton Manors, and an affluent, image-conscious market for med spas and wellness.
How we'd run it here
Not the same campaign with a different ZIP code.
- 01
Campaigns aimed at association decision-makers
Targeting and messaging for board members and property managers, with credentials, past building projects and a clear explanation of process.
- 02
Explain the SB 4-D process
Content that walks associations through milestone inspections and reserve studies builds trust long before a bid is requested.
- 03
Community-specific clinic creative
Real staff, real neighborhoods, and creative that reflects who actually lives and spends here.
Where we'd focus around Fort Lauderdale
Las Olas · Victoria Park · Wilton Manors · Galt Ocean Mile · Lauderdale-by-the-Sea · Pompano Beach · Plantation
Not on the list? We target by drive time, not city limits — tell us where your customers are.
We run Florida accounts from Chino, California. Kickoffs and reviews are on video; the ad auction doesn't care where the agency sits.
Strongest fit
- Restoration
- Roofing
- Remodeling
- Med spas
- Weight loss clinics
Questions from Fort Lauderdale
- Can you advertise to condo associations?
- Yes — board members and property managers are reachable, and a campaign built around the SB 4-D process speaks directly to what they're facing.
- What do condo boards look for in a contractor?
- Building-scale experience, clear scope and costs, and the credibility to explain it to anxious owners.
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What we run in Fort Lauderdale
Fort Lauderdale
Let's look at your numbers.
A 30-minute call, no deck and no pitch. We look at your numbers and tell you whether we can move them.
No contract to sign on the call. No obligation afterwards.