Facebook ads & SEO · Miami, FL
The most crowded feed in Florida.
Miami aesthetics is saturated, Spanish-first and Instagram-native. Being good isn't enough here — you have to be specific and fluent.
What's costing businesses here
The problems we see in Miami.
Lost in a saturated market
Another practice offering the same treatments in the same style is invisible here. Miami rewards a distinct identity, not a longer menu.
English-only in a Spanish-first city
Skipping Spanish-language campaigns means competing for a much smaller piece of the market than the one you actually operate in.
Feed creative in a Reels market
Static Facebook-style ads underperform when most of the audience is watching vertical video.
The market
What advertising here is actually like.
Miami has one of the most mature aesthetics markets in the country, full of operators who've been advertising for years. Patients shop aggressively — on price, on Instagram presence, on who a friend used — and they have more choices than almost anywhere else.
It's a Spanish-first market in a way no other major U.S. city is. A clinic running English-only ads is competing for a fraction of Miami, and a translated English ad isn't the same as one written in Spanish. The Spanish of Little Havana, Doral and Hialeah isn't identical, either.
Instagram carries more weight here than in the rest of Florida. Creative that works in a Tampa Facebook feed can disappear in a Miami placement mix dominated by Reels and Stories.
How we'd run it here
Not the same campaign with a different ZIP code.
- 01
A specific identity
One signature treatment, one clinician with a following, one aesthetic — and consistent advertising around it.
- 02
Spanish campaigns written in Miami Spanish
Written for the audience, not translated, with Spanish landing pages and a team that can take the call in Spanish.
- 03
Vertical video first
Creative built for Reels and Stories from the start, rather than a feed ad cropped to fit.
Where we'd focus around Miami
Brickell · Coral Gables · Coconut Grove · Doral · Kendall · Aventura · Miami Beach
Not on the list? We target by drive time, not city limits — tell us where your customers are.
We run Florida accounts from Chino, California. Kickoffs and reviews are on video; the ad auction doesn't care where the agency sits.
Strongest fit
- Med spas
- Aesthetics
- Weight loss clinics
- Restoration
- Remodeling
Questions from Miami
- Why is Miami so expensive to advertise a med spa in?
- Because it's saturated with experienced operators competing for the same patients. A specific identity is the only way to make it pay.
- Do Miami clinics need Spanish-language ads?
- For most practices, yes. English-only means competing for a small part of a Spanish-first market.
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What we run in Miami
Miami
Let's look at your numbers.
A 30-minute call, no deck and no pitch. We look at your numbers and tell you whether we can move them.
No contract to sign on the call. No obligation afterwards.