Facebook ads & SEO · Ocala, FL
We know this market from the inside.
We run advertising for a weight loss clinic group in Ocala. In its first month after relaunch: 150 leads, 54 appointments, 36 new patients.
What's costing businesses here
The problems we see in Ocala.
Reputation that never turns into leads
Plenty of Ocala businesses have great word of mouth and a website that loses everyone who finds it. That was exactly Padgett's situation.
A spread-out market
Marion County is large and rural in places. A radius drawn on a map rather than on drive time wastes money.
Advertising to retirees the wrong way
Age-focused copy fails Meta's rules and underperforms. This audience responds to credibility and continuity.
The market
What advertising here is actually like.
Ocala is the market we know best in Florida, because we run it. Padgett Medical Center had two clinics with a strong reputation and a website that barely worked on a phone; six months produced 20 leads and none closed. In the first 30 days after we relaunched, the same clinics produced 150 leads — 80 from ads, 70 from search — 54 appointments and 36 new patients.
The city sits at the center of horse country and along the I-75 corridor, and it's growing steadily with retirees and families moving in from elsewhere. Communities like On Top of the World add a large older population, while newer subdivisions bring younger households.
What makes Ocala winnable is how few local businesses advertise well. Competition is thinner than in Tampa or Orlando, which means a properly built campaign — real creative, a fast callback, a site that works — stands out almost immediately.
How we'd run it here
Not the same campaign with a different ZIP code.
- 01
The same playbook that worked here
A site that works on a phone, ads that sell the program and the clinician, and a follow-up process that books — proven in this market.
- 02
Ads and search together
At Padgett, nearly half the first month's leads came from search. The SEO runs alongside the ads from day one, not as an afterthought.
- 03
Drive-time targeting
Service areas built on how far patients and customers will actually travel, not a circle on a map.
Where we'd focus around Ocala
Downtown Ocala · On Top of the World · Silver Springs Shores · Marion Oaks · Belleview · Dunnellon
Not on the list? We target by drive time, not city limits — tell us where your customers are.
We run Florida accounts from Chino, California. Kickoffs and reviews are on video; the ad auction doesn't care where the agency sits.
Strongest fit
- Weight loss clinics
- Med spas
- HVAC
- Roofing
- Plumbing
Questions from Ocala
- What results have you gotten in Ocala?
- For Padgett Medical Center: 150 leads, 54 appointments and 36 new patients in the first 30 days after relaunch, from a starting point of 20 leads in six months.
- Do you only work with clinics in Ocala?
- No — the same approach works for contractors, and competition for home services here is just as thin.
Padgett Medical Center
Weight loss clinics · Ocala & Tampa, FL
150 leads in the first month · 54 appointments booked · 36 new patients
First 30 days after relaunch
First Call Plumbing & Restoration
Plumbing · Inland Empire, CA
$13,000 revenue in month one
First 30 days
Read more about this market
Also in Florida
What we run in Ocala
Ocala
Let's look at your numbers.
A 30-minute call, no deck and no pitch. We look at your numbers and tell you whether we can move them.
No contract to sign on the call. No obligation afterwards.