Facebook ads & SEO · Orlando, FL
Half your impressions are on vacation.
Orlando has one of the largest visitor populations in the world, and almost none of it will ever book a clinic appointment or a plumber.
What's costing businesses here
The problems we see in Orlando.
Paying to reach tourists
Unfiltered targeting around tourist corridors spends heavily on people who can't become customers. Reported reach looks great; bookings don't follow.
Spanish ads that sound like Miami
Generic Spanish creative can miss Orlando's Puerto Rican audience. Small differences in language decide whether an ad feels local.
Growing suburbs nobody targets specifically
Lake Nona, Winter Garden and the new western suburbs are full of new residents, and most advertisers still treat Orlando as one blob.
The market
What advertising here is actually like.
The single biggest waste we see in Orlando accounts is paying to reach tourists. With the parks drawing visitors constantly, a radius around a clinic or a service area can fill with people who'll be home in another state by Friday. Excluding them properly is the first job, and most accounts never do it.
Under the tourism, Orlando is a fast-growing residential market. Lake Nona has grown up around a medical city, Winter Park is affluent and established, and the western suburbs keep expanding. Each needs its own approach.
It also has a large Puerto Rican community, especially toward Kissimmee, whose Spanish differs from Miami's. A campaign written by someone who understands that difference sounds local; one written for Miami can sound slightly off.
How we'd run it here
Not the same campaign with a different ZIP code.
- 01
Residents only
Targeting built to exclude travelers and focus on people who live in the area — the single change that fixes most Orlando accounts.
- 02
Spanish written for Central Florida
Campaigns written with Orlando's Puerto Rican community in mind, with the landing page and follow-up in Spanish too.
- 03
Suburb-level campaigns
Lake Nona, Winter Park and the western suburbs as separate campaigns with their own offers and their own results.
Where we'd focus around Orlando
Winter Park · Lake Nona · Dr. Phillips · Winter Garden · Baldwin Park · Kissimmee · Oviedo
Not on the list? We target by drive time, not city limits — tell us where your customers are.
We run Florida accounts from Chino, California. Kickoffs and reviews are on video; the ad auction doesn't care where the agency sits.
Strongest fit
- Weight loss clinics
- Med spas
- HVAC
- Plumbing
- Roofing
Questions from Orlando
- How do I stop my Orlando ads reaching tourists?
- By targeting residents specifically and excluding travelers. It's the most common Orlando fix we make.
- Is Spanish-language advertising worth it in Orlando?
- Often, especially toward Kissimmee — if it's written for Orlando's audience and your team can serve Spanish-speaking customers.
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What we run in Orlando
Orlando
Let's look at your numbers.
A 30-minute call, no deck and no pitch. We look at your numbers and tell you whether we can move them.
No contract to sign on the call. No obligation afterwards.