Facebook ads & SEO · Queens, NY
Dozens of languages. One ad won't cover it.
Queens is one of the most diverse places on earth. An English-only campaign here is talking to a fraction of the people who'd buy.
What's costing businesses here
The problems we see in Queens.
Missing communities that don't speak English at home
English-only campaigns overlook large, loyal audiences that are often cheaper to reach and less contested.
Translation that sounds foreign
Machine-translated ads signal that a business doesn't really serve the community. People notice immediately.
Word of mouth that stops at the community's edge
Referrals work inside a community but rarely beyond it. Growth needs something that reaches new customers.
The market
What advertising here is actually like.
Queens may be the most linguistically diverse place in the country. Flushing has large Chinese and Korean communities, Jackson Heights and Corona are home to South Asian and Latin American neighborhoods, and Astoria mixes long-standing Greek families with young professionals. Each responds to advertising in its own language and its own way.
Many of the businesses serving these communities are family-run and rely on word of mouth within them. That's powerful but limited — it doesn't reach newcomers, and it doesn't grow on its own.
Eastern Queens — Bayside, Douglaston, Fresh Meadows — is full of single-family and attached homes owned by the people living in them, which makes it strong territory for home services in a way much of the city isn't.
How we'd run it here
Not the same campaign with a different ZIP code.
- 01
Campaigns in the community's language
Written — not translated — for the communities your team can serve, with landing pages and follow-up in the same language.
- 02
Only where you can answer the phone
We confirm your team can handle calls in each language before we launch. Generating inquiries you can't serve is worse than none.
- 03
Homeowner focus in eastern Queens
Contractor campaigns aimed at the owner-occupied neighborhoods, with your DCWP license number in the ads.
Where we'd focus around Queens
Flushing · Astoria · Jackson Heights · Forest Hills · Bayside · Long Island City · Fresh Meadows
Not on the list? We target by drive time, not city limits — tell us where your customers are.
We run New York accounts from Chino, California. Kickoffs and reviews are on video; the ad auction doesn't care where the agency sits.
Strongest fit
- Med spas
- Weight loss clinics
- Plumbing
- HVAC
- Remodeling
Questions from Queens
- Can you run ads in languages other than English in Queens?
- Yes, when your team can serve those customers. The ad, page and phone all need to be in that language.
- Where are the best home services markets in Queens?
- The owner-occupied neighborhoods of eastern Queens, like Bayside and Douglaston.
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What we run in Queens
Queens
Let's look at your numbers.
A 30-minute call, no deck and no pitch. We look at your numbers and tell you whether we can move them.
No contract to sign on the call. No obligation afterwards.