Facebook ads & SEO · Staten Island, NY
The borough where everyone knows a guy.
Suburban, car-dependent and tight-knit. On Staten Island, a recommendation from a neighbor beats any ad — so your ads have to look like one.
What's costing businesses here
The problems we see in Staten Island.
Relying on referrals alone
Referrals are strong here but they don't scale, and they miss new residents entirely.
Ads that feel like outsiders
Generic city-wide creative reads as not-from-here in a borough with its own identity.
Flood-zone homeowners with unanswered questions
East Shore residents want contractors who understand flood risk and resilient repairs, not a generic pitch.
The market
What advertising here is actually like.
Staten Island is the most suburban part of New York City. People own homes, drive cars and know their neighbors, and the referral network is strong enough that many businesses rely on it entirely. That works until it doesn't — and it never reaches people who just moved in.
The East Shore has a long memory of Hurricane Sandy, which flooded neighborhoods like Midland Beach in 2012. Flood risk, resilience and repair are still part of how residents think about their homes.
Because the community is close, reputation cuts both ways. A contractor who does good work gets recommended across the island. One who doesn't gets talked about just as widely.
How we'd run it here
Not the same campaign with a different ZIP code.
- 01
Ads that look like a neighbor's recommendation
Real local jobs, real Staten Island customers and reviews front and center — the digital version of how the island already chooses.
- 02
Island-only targeting
Campaigns built for Staten Island rather than the whole city, with your DCWP license number in every ad.
- 03
Resilience expertise for the East Shore
For contractors: content on flood-resistant repairs and upgrades for homeowners who remember Sandy.
Where we'd focus around Staten Island
Midland Beach · Tottenville · Great Kills · St. George · New Dorp · Todt Hill · Annadale
Not on the list? We target by drive time, not city limits — tell us where your customers are.
We run New York accounts from Chino, California. Kickoffs and reviews are on video; the ad auction doesn't care where the agency sits.
Strongest fit
- Roofing
- Plumbing
- HVAC
- Remodeling
- Med spas
Questions from Staten Island
- Do Staten Island businesses need ads if they get referrals?
- Referrals are great but they don't reach new residents or scale. Ads that look like recommendations extend them.
- Should Staten Island be targeted separately from the rest of NYC?
- Yes — it buys differently and responds to local identity.
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What we run in Staten Island
Staten Island
Let's look at your numbers.
A 30-minute call, no deck and no pitch. We look at your numbers and tell you whether we can move them.
No contract to sign on the call. No obligation afterwards.