Abraham Viteri

My dad is old school. For years he told me the same thing — that if he could just find someone to run his marketing properly, he could make serious money. I found my way into marketing in college and never left.

I was working as a realtor while I studied, which is where I actually learned this. Marketing isn't a creative exercise, it's a business one. You're bridging a business to its digital storefront, and the only question that matters is whether the phone rings.

Four years on, I run the whole stack — the ads, the site, the search, the tracking. Not because I'm precious about it, but because that's the only way anyone can be held to the number at the end.