Facebook ads & SEO · Jacksonville, FL
The biggest city you can't cross in an hour.
Jacksonville is the largest city by land area in the lower 48. A service area that ignores that is paying for jobs nobody can profitably reach.
What's costing businesses here
The problems we see in Jacksonville.
Leads you can't profitably reach
Citywide targeting brings calls from across a vast area. Some cost more in drive time than the job pays.
Military families moving on
Businesses that aren't visible when families arrive miss them entirely — and the recommendations they'd have passed on.
Suburbs growing faster than advertisers notice
St. Johns County and Nocatee are full of new residents, and many advertisers still treat Jacksonville as one market.
The market
What advertising here is actually like.
Jacksonville covers an enormous area, and driving across it takes real time. For contractors especially, a citywide campaign produces leads on the far side of town that cost more to serve than they're worth. Drive time, not city limits, has to define the service area.
The Navy is a major presence, with NAS Jacksonville and Naval Station Mayport bringing a steady flow of military families who arrive, settle quickly and move on — always looking for new providers, and relying on each other's recommendations.
South of the city, Ponte Vedra is affluent and coastal, and St. Johns County — Nocatee and its neighbors — has been one of the fastest-growing areas in Florida. The historic neighborhoods of Riverside and Avondale add older homes with older problems.
How we'd run it here
Not the same campaign with a different ZIP code.
- 01
Service areas by drive time
Targeting built around where you can profitably serve, which usually means several smaller areas instead of one big circle.
- 02
Military-family campaigns
Offers and targeting around the bases, plus a review strategy for a community that recommends heavily.
- 03
Suburb-specific campaigns
Separate campaigns for Ponte Vedra, Nocatee and St. Johns County, each with its own offer.
Where we'd focus around Jacksonville
Ponte Vedra · Nocatee · Riverside · Avondale · San Marco · Mandarin · Jacksonville Beach
Not on the list? We target by drive time, not city limits — tell us where your customers are.
We run Florida accounts from Chino, California. Kickoffs and reviews are on video; the ad auction doesn't care where the agency sits.
Strongest fit
- HVAC
- Roofing
- Plumbing
- Med spas
- Weight loss clinics
Questions from Jacksonville
- Should I target all of Jacksonville?
- Rarely. The city is so large that drive-time-based areas almost always produce better jobs for less.
- Is it worth targeting military families?
- If your service fits, yes — they need providers fast and share recommendations widely.
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What we run in Jacksonville
Jacksonville
Let's look at your numbers.
A 30-minute call, no deck and no pitch. We look at your numbers and tell you whether we can move them.
No contract to sign on the call. No obligation afterwards.