Facebook ads & SEO · St. Petersburg, FL
After Helene and Milton, trust is the product.
The 2024 storms flooded neighborhoods that had never flooded. St. Pete homeowners are still rebuilding — and still wary of who they let do it.
What's costing businesses here
The problems we see in St. Petersburg.
Homeowners burned by storm chasers
After the storms, plenty of St. Pete residents dealt with contractors who disappeared. The next contractor has to overcome that before they can quote anything.
Rebuild rules nobody explains
Flood-zone limits on repairs confuse homeowners and stall projects. The contractor who explains the options clearly earns the job.
Clinics losing locals to Tampa
St. Pete professionals often assume the good practices are across the bay. A local clinic that doesn't say otherwise loses them to the drive.
The market
What advertising here is actually like.
Hurricane Helene's storm surge in 2024 pushed water into parts of St. Petersburg and the Pinellas coast that residents had considered safe, and Milton followed within weeks. The rebuild has been long, and it's shaped by flood-zone rules that limit how much a damaged home can be repaired before it has to be brought up to current elevation standards.
That made St. Pete a magnet for out-of-town contractors, and homeowners learned the hard way to be careful. The businesses winning work now are the ones that can prove they're local, licensed and still going to be here next year.
Away from the water, St. Pete is a younger, artsier city than its reputation — a revived downtown, the Grand Central and Kenwood neighborhoods, and a strong market for med spas and wellness among professionals who'd rather not cross the bridge to Tampa.
How we'd run it here
Not the same campaign with a different ZIP code.
- 01
License, address and permanence up front
Florida's § 489.119 already requires your license number in every ad. Here we make it the headline, alongside how long you've been in Pinellas.
- 02
Documentation, not promises
We won't write ads promising insurance outcomes. We will write ones offering to document the damage properly and explain the rebuild options.
- 03
"No bridge required" for clinics
For St. Pete practices, local convenience against Tampa is a real message — and a stronger one than a discount.
Where we'd focus around St. Petersburg
Downtown St. Pete · Old Northeast · Kenwood · Snell Isle · Shore Acres · Gulfport · Clearwater
Not on the list? We target by drive time, not city limits — tell us where your customers are.
We run Florida accounts from Chino, California. Kickoffs and reviews are on video; the ad auction doesn't care where the agency sits.
Strongest fit
- Restoration
- Roofing
- Remodeling
- Med spas
- Weight loss clinics
Questions from St. Petersburg
- How should St. Pete contractors advertise after the storms?
- By proving they're local and staying. License, years in Pinellas and real local jobs outperform any urgency message right now.
- Can you advertise insurance claim help?
- We won't promise coverage or claim outcomes — it's risky in Florida and attracts the wrong customers. Documenting damage is fine to offer.
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What we run in St. Petersburg
St. Petersburg
Let's look at your numbers.
A 30-minute call, no deck and no pitch. We look at your numbers and tell you whether we can move them.
No contract to sign on the call. No obligation afterwards.